ATG Proves Classified Listing Performance for The Employment Guide Advertisers


CAMBRIDGE, Mass., June 23, 2008 – ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform-neutral services, today announced that Dominion Enterprises’ print source for job seekers, The Employment Guide® and its online marketplace EmploymentGuide.com, launched ATG’s eStara Call Tracking in select markets, allowing advertisers to measure performance across channels. The Employment Guide and EmploymentGuide.com help national and local businesses to fulfill hourly and skilled employment needs.  

Matching hourly and skilled workers with the appropriate job opening can be challenging. Businesses sometimes find print to be the primary source for locating potential workers but have diversified into other marketing avenues such as online to meet hiring needs. It’s critical for local businesses to identify the exact origin of leads to help focus location recruiting efforts and determine the best channel to find potential employees. eStara Call Tracking solutions measure advertising performance across channels, enabling companies to accurately track every inbound telephone response and help unify marketing efforts across online and offline channels.

“eStara Call Tracking gives us the ability to deliver advertisers proven results and the power to improve their hiring efforts based on actual findings of recruitment ad placement,” said Jeff Littlejohn, VP/GM of The Employment Guide. “In just a couple of months businesses in the test markets are seeing the value of concentrating marketing efforts and understanding which channels offer the best results.”

Through eStara WebCare, a self-service customer portal, media companies have real-time access to provisioning and reporting tools, as well as the largest inventory of local and toll-free telephone numbers in the industry. The real-time provisioning and reporting, batch number provisioning, and flexible pricing provided by eStara Call Tracking accommodates any business model. eStara Call Tracking helps prove ROI and track results, while helping to power multi-channel performance-based advertising models, such as pay per call.

Already proving its value, Adecco, leader of human resource services in Charlotte, NC has been using eStara Call Tracking to analyze ROI of recruitment advertising. Before implementing the product, Adecco was not aware of the volume of calls generated from The Employment Guide.  In addition, the geographic and demographic data provided in the eStara Call Tracking report has become a valuable tool to recognize where a talent pool exists, and improve job prospecting for clients based on the availability of candidates.

“With more companies recognizing the power of the Web to generate leads, it has become important to identify and evaluate tangible results where companies have established confidence in converting sales,” said Cliff Conneighton, ATG senior vice president of marketing. “eStara Call Tracking allows companies to clearly demonstrate ROI and implement best practices.”

eStara Click to Call is part of the ATG e-Commerce Optimization Services product line, which quickly and dramatically lifts conversion rates and order sizes for any e-commerce site. These on demand (SaaS) services, including automated recommendations and services that connect online shoppers to a live agent interaction, deliver the capabilities that quickly lift Web revenue, and can be deployed easily and rapidly to any Web site, even those not running on the ATG platform. ATG’s e-commerce optimization services include:

• ATG Recommendations, an automated recommendations service that uses a patented technology known as “statistical relational learning” to assess what site content and product recommendations are best for a given customer. ATG Recommendations automatically delivers recommendations that incorporate the real time click-stream behavior of the visitor as it occurs.
• eStara Connections Services
• eStara Click to Call and Click to Chat improve conversion rates and order size by providing an immediate and direct bridge between a company’s Web site and its sales agents. Click to Call and Click to Chat engage buyers selectively and proactively during a Web session when a buyer’s behavior indicates need for a live interaction, and moves them seamlessly from the Web into live dialogue with an agent via phone or online chat.
• eStara Call Tracking enables marketers to track inbound phone leads and more accurately measure pay-for-performance campaigns. Powered by a sophisticated IP-based infrastructure, Call Tracking brings low-cost, scalability and reliability to prove performance across channels.
  

About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.

© 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.





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